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Virgil Abloh Launches The NikeLab Chicago Re-Creation Center


Photo: Nike

Nike’s newest innovative experience kicks of in Chicago with the help of renowned designer Virgil Abloh.


Open now through July 28th, Chicagoans are invited to experience Nike’s newest pop-up space at 673 N. Michigan. With help from local celebrity and designer Virgil Abloh, NikeLab is designed to inspire creativity in Chicago’s aspiring artists while promoting neat and effective giveback efforts and offering exclusive product.


Abloh -- the first African American artistic director for Louis Vuitton’s menswear line -- has enlisted Chicago-based influencers like graphic designer Chuck Anderson and photographer Paul Octavious to lead various workshops throughout the summer, which are designed to harness Chicago’s historical, physical and cultural energy.


Still need convincing this space is the coolest store of the summer? Common, Keke Palmer and Travis Scott were just a few notable people who accompanied Abloh on a May 30th panel, which introduced the innovative pop-up to the city. The group offered insight into how Chicago and the city's youth will directly benefit from more learning opportunities and hands-on creative workshops.


Common, Don C., Virgil Abloh, Keke Palmer, Cappie Pondexter, Ibn Jasper, Travis Scott - Photo: Nike

And before checking out exclusive apparel offerings at the space, you can help make a real difference within the city. As part of Nike’s Reuse-a-Shoe program, patrons are encouraged to recycle their old and worn Nike kicks at the lab’s unique Nike Grind installation. Watch your tattered shoes become material for a Virgil-designed basketball court for the Chicago community.


The NikeLab Chicago Re-Creation Center is open Monday through Saturday from 10 a.m. to 7 p.m. and on Sundays from 11 a.m. to 6 p.m. at 673 N. Michigan.